NIKE AIR ZOOM VOMERO 10
This project was definitely an achievement. The key visual for this campaign, presented the product ripping through a pillow, leaving its internal feathers floating burst-like behind. The solution was to shape a "pillow" out of styrofoam, line it with a layer of foam and finish it off with a cotton pillow cover molded with starch and a bent wire frame. Internal spot lighting was added and a array of black nylon strings hung to position every single synthetic feather. The speed trace of the flying shoe and background are printed vinyl. Milky acrylic, lit block letters bring out the product's name. This execution won gold in the POPAI Awards Store Window category.