SORRISO KIDS SABOR MELANCIA MÁGICA 50g.
Challenged by the client to create a creative and engaging package for the new Sorriso Kids Magic Watermelon flavored toothepaste; we dug deep and researched what kids are attracted to these days and the necessary info to convince their parents to choose this toothepaste over so many others. Sourveys and data lead us to the popular Minecraft game and from there we began our design. Efforts were made to modernize the brand's perception introducing new design standards for future redesign of outdated packagings. This was the end result.