NEW NIKE RISE IBIRAPUERA STORE
Following the success of Nike Rise China and Korea, the sports giant is now bringing the new Rise concept to Brasil, in a bid to get closer to the customer with a community focus and sports insights driven experience. The new concept offers immersive in-store ideas that combine technology with real-life interactions from shoppers. Our job, was to create and execute all art and visual communication, from wallpaper artwork to way-finding signage, from seasonal initiatives to store window design, from fitting room stalls to interior design and detailing, all was carefully planned and executed to uphold the brands most recent retail concept with excellence and precision.