COLGATE SENSITIVE PRO-ALÍVIO
This time we brought a new interactive technology to our displays that allowed customers to learn more about the Colgate Pro-Relief product portfolio. 4 toothpastes each with a specific purpose. The "Place and Learn" technology worked as follows. A display hooked up to a presence sensor would invite customers when activated to place one of the four tagged mockup packages onto the receptor antena, in this case a microscope and a glorifier totem to learn more about the product through video content and interactive split screen comparisons.