BRF PRESUNTARIA SADIA LAUNCH
At first we decided to go with a POPUP STORE concept to showcase the brand's new line of specialty cold cuts. However, as the job progressed efforts were driven towards the POS with marketing collateral alongside with tastings and the participation in specialized gourmet events to generate PR. In collaboration with Rodrigo Oliveira, chef and owner of renowned restaurant Mocotó, we launched and showcased the line of cold cuts with creative recipes prepared and signed off by him, along with video pills containing each recipe for online support.