POPAI 2016 - Store window design award for Air Max Day, Copacabana Store.
AIR MAX DAY 2016
Yes, you heard it, the iconic Nike Air Max has a day for world commemoration. Air Max Day is celebrated on 03/26 and in Brazil it could be no different. This year, 3 new models were added to the AIR MAX family. They were customized and designed by renowned sneaker artists Mark Parker, Tinker Hatfield and Hiroshi Fujiwara, each one signing off a different Air Max model. To express this creative collab, we decided to create a Store Window that showcased an imaginary sneaker factory, with pulleys, spools, tubes, conveyor belts, swooshes, canned air and vacum formed typography. This project won Silver in the POPAI Awards Store Window category.